"Independent" is on a lot of business cards. The fastest way to find out whether it means anything is to ask one question: who holds the account? The answer tells you about ownership, about safeguards, and about how much of the relationship you can verify yourself.
An independent registered investment adviser does not take possession of client assets. The money sits at a third-party custodian, a brokerage or trust company unrelated to the adviser, in an account in your name; the adviser has limited authority to trade and to deduct its stated fee, and statements come to you from the custodian rather than from the adviser. At a large brokerage firm the firm itself is the custodian, so the person advising you and the institution holding your money are the same organization. Both arrangements are legal and regulated. The separation is what lets you check an independent adviser's work against a record it does not control, and it is confirmed in Form ADV Part 2A, Item 15, and on every statement you receive.
Custody is a regulatory term with a specific meaning. It decides who can move your money.
Custody means holding client funds or securities, or having the authority to obtain them. The SEC's custody rule treats it as a serious matter: an adviser with custody faces surprise examinations and other safeguards, and most independent advisers are structured to avoid it. They hold nothing. A qualified custodian holds the account, in your name, and the adviser's authority is limited to trading in it and, usually, deducting its disclosed fee.
The practical consequence is a separation of roles. The custodian sends you statements, trade confirmations and tax forms directly. The adviser sends you performance reports. If the two ever disagree, the custodian's record is the one that counts, and you can see both without asking anyone's permission. Fraud involving client assets has historically depended on one party controlling both the money and the reporting; the third-party custodian structure is designed to make that impossible.
At a large brokerage firm the firm is the custodian. That is not a defect; it is how brokerage works, with its own regulatory protections, SIPC coverage and internal controls. It does mean the person recommending a product, the firm holding the account and the entity producing the statement are one institution, so the independent check available at an RIA is not available there in the same way.
Ownership, product shelf and custody. An advisor can be independent on one and not the others.
| Dimension | Independent model | Brokerage model | Where to confirm |
|---|---|---|---|
| Ownership | The firm is owned by its principals, not by a bank, insurer or national brokerage | The adviser is an employee or affiliated representative of a larger institution | Form ADV Part 1, ownership schedule; BrokerCheck employment history |
| Product shelf | Selects from the open market; no proprietary products | May work from a firm-approved list that can include house products | Form ADV Part 2A, conflicts and other financial industry activities; Form CRS |
| Custody | Third-party qualified custodian holds the account in your name | The firm holds the account | Form ADV Part 2A, Item 15; the name on your statement |
Many professionals are dually registered, acting as an investment adviser on one account and a broker on another, sometimes at a firm that is independent in ownership but clears through a large broker-dealer. That is a legitimate structure and a common one. It simply means independence has to be checked dimension by dimension rather than taken from the word on the card. Fee-only retirement planning in NH versus national firms covers compensation and the legal standard; this page is about who holds the money.
Each answer is checkable without taking anyone's word for it.
Form ADV Part 1 lists direct and indirect owners. If the answer is a bank, an insurer or a national brokerage, the firm is independent in neither ownership nor product shelf, whatever the name suggests.
Form ADV Part 2A, Item 15, states whether the adviser has custody and names the qualified custodian. The name on the statement you receive should match. If statements come from the adviser rather than from an unrelated custodian, ask why.
Item 5 of Part 2A states compensation. Fee-only means client fees and nothing else. An independent firm can still be fee-based; independence and fee-only are different facts.
FINRA BrokerCheck covers broker-dealer registrations, the clearing firm, qualifications and disclosures. The SEC's Investment Adviser Public Disclosure site covers registered investment advisers and posts Form ADV in full. A dual registrant appears in both; check both. Then ask the three questions out loud and compare the answers to the filings. An adviser whose answers match the documents without hesitation has passed the only test that matters.
Nashua households have more occasion to ask these questions than most, because the city is served by every model at once: bank-affiliated advisers along Main Street and the Daniel Webster Highway, national brokerage branches, and independent practices on both sides of the Massachusetts line. For a Nashua pre-retiree weighing a financial advisor, the custody question is the quickest way to sort them, and it sits at the front of the retirement planning and retirement income planning work that follows. KBR Retirement & Investment Solutions serves Nashua from Londonderry, about twenty minutes east on Route 102 and Route 111, and by video.
Honest in both directions.
The brokerage model gives up the independent check and, often, the open product shelf. In return it offers scale: one institution for banking, lending, custody and advice; deep research; a brand that will outlive any one adviser; and continuity that does not depend on one person's succession plan, although it may depend on the firm's reassignment policy.
The independent model gives up scale. There is no integrated bank, no in-house research department, and the continuity question has to be answered by the adviser directly: what happens to the relationship if the principal is unavailable or retires. In return it offers separation of custody and advice, a wider investment universe, and usually a named person who holds the whole picture.
The mistakes are the same in both directions: assuming the word independent means fiduciary, assuming the brand means safety, assuming the product shelf is open because the firm is small, and never looking at the name on the statement. Each is cured by the same three documents.
An independent, fee-only registered investment adviser in Londonderry, New Hampshire.
KBR Retirement & Investment Solutions, LLC is owned by its founder, selects from the open market with no proprietary products, and holds no client assets: accounts are held at independent third-party custodians in the client's name, and statements come from the custodian. The firm is a registered investment adviser paid only by its clients. Bernie Ross, in financial services since 1997, is the only person who advises clients. The custodian, the fee schedule and every conflict are stated in the Form ADV brochure linked from Disclosures; how fiduciary duty is defined and enforced explains the documents; investment management describes how the accounts are run.
At a third-party custodian, usually a large brokerage or trust company, in an account titled in your name. The independent adviser has limited authority over that account, typically to trade and to deduct its stated fee, and cannot withdraw money to itself or anyone else. Statements come to you directly from the custodian, so you can check the adviser's reports against an independent record at any time.
Neither is better in the abstract. A brokerage firm offers scale, integrated banking and research, and a single institution behind everything. An independent adviser offers a named person, a wider investment universe and separation between the person advising you and the firm holding your money. Which fits depends on how much coordination your retirement needs and which structure you are comfortable verifying.
Independence and fiduciary duty are separate facts. An independent firm that is a registered investment adviser owes a fiduciary duty under the Investment Advisers Act. An independent broker-dealer representative is held to Regulation Best Interest. Independence describes ownership and custody; fiduciary duty comes from registration. Confirm both separately, and get fiduciary status in writing.
Search the person on FINRA BrokerCheck and on the SEC's Investment Adviser Public Disclosure site. BrokerCheck shows broker-dealer registrations and the firm they clear through; the SEC site shows investment adviser registration, ownership in Form ADV Part 1, and custody arrangements in Part 2A Item 15. A dually registered professional appears in both. Then ask who owns the firm, who holds your account, and whether anyone other than you pays them.
Not as a rule. Cost depends on the fee model, the scope of the planning and the internal expense of the investments used, not on independence. A fee-only independent adviser publishes a fee schedule in Form ADV Part 2A; a brokerage firm's cost may be split between advisory fees, commissions and product-level charges. Ask either one for total cost as a single number.
Which legal standard sits behind each title.
Six steps in the public record, including custody.
The continuity question every model has to answer.
Bernie Ross is the founder of KBR Retirement & Investment Solutions, LLC, an independent, fee-only registered investment adviser in Londonderry, New Hampshire. He has worked in financial services since 1997 and personally handles the planning and services every client relationship. Read more about Bernie.
This article is general information and is not personalized investment, tax or legal advice. It does not consider your individual circumstances. Consult your CPA or attorney on tax and legal matters. Advisory services are offered through KBR Retirement & Investment Solutions, LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. See Disclosures.
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